Christmas is the most celebrated holiday in the world, a period to be spent with loved ones and presents and special gestures make up part of this memorable period. We would like to look at why translations in this most magical period of the year can work wonders for your business.
In a world where commercial barriers are getting progressively higher, raising awareness of your business abroad and accessing new markets can make a dramatic difference to your profits. Translating your company website or localising your e-commerce activity into other languages makes it possible to reach a wider public, who although geographically distant are nonetheless emotionally close. What better time than Christmas to showcase your fantastic products?
Localisation, as we can gather from the name, means translating content and adapting it not only in terms of the actual language but also of local culture. Especially when it comes to the translation of e-commerce and marketing materials, it entails using terminology that mirrors the preferences, habits, and tastes/trends of the target market. In a crowded market such as online stores, speaking your customers’ language can lead them to choose you over others when it comes to picking out gifts for their loved ones and allows you to stand out from the competition.
Today’s customers are on the lookout for an experience (and communications) that are personalised: everyone likes to be seen and to feel special. A foreign customer looking at an advert for your business that has been translated into their language will be more inclined to visit your website and discover what is on offer via translated content that has been adapted and tailored specifically to them. In a period so special such as Christmas, customers really do appreciate companies that offer them special attention.
By offering a multi-language experience – which already broadens your potential customer base – you widen up the number of people who will look to you for the products and services they need. The internet gives us the chance to express our opinions online, including our appreciation for one brand over another through reviews and user-generated content. Translating that kind of content raises awareness of your brand and business to a wider public across the globe; seeing the positive reviews, they could as well become potential and loyal customers. During the hunt for Christmas gifts, people want a safe choice: this is where a solid reputation comes into play and is effective when it comes to customers choosing you.
Acquiring new customers is possibly one of the most challenging parts of a marketing strategy, however, gaining client loyalty requires just as much effort. Given that it is an essential part of guaranteeing your business’ success over the long term, translating newsletters and marketing communications into your clients’ languages reassures them and could very well entice them to buy your products long after the Christmas period.
Christmas is one of the most lucrative periods of the year for many companies. Relying on an expert language and translation team like Traducendo guarantees that your marketing communications will make an impact and reach the right target markets. Please contact us now to discover how you can raise awareness of your business abroad to broaden your client base and reach out to new customers, not just for Christmas.
Input your search keywords and press Enter.
